Diane Guercio
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In business I am the Director of Relocation and New Business Development for Towne & Country, Realtors®, located in Leominster and Fitchburg, MA. I am also a real estate sales agent in Massachusetts. Looking to sell? I'm your huckleberry!

I am also President, consultant and WordPress gal at TQI Consulting, which was formed with my friends Maya Paveza and Lesley Lambert, who also founded TwitterQueens with me.

Personally I am a mom (youngest is a daughter aged 11), an artist (you can see some of my work in my Facebook photos), I read, I go to social media/real estate events.

I spend most of my spare time playing with WordPress and various new media platforms just because I like to. My twenty year old said to me the other day, "Mom, I never knew you were such a big geek." What can I say? ;)


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What have I been doing this past year? Until last year, I had never been on a jet. Never. After I went to Inman in January 2009, I realized that I had a lot to learn about social media, and I was probably not going to pick it up at home. In February I went to RETech South in Atlanta, flying for the first time. Somewhere around this point I co-founded the online social group TwitterQueens with 2 friends made online- Lesley Lambert and Maya Paveza. From then on I went to a series of Real Estate conferences and un-conferences, presenting at some and learning at all. I presented at Ignite Wilmington with Maya and Lesley, team-taught a CE class on social media in Delaware and went to another Inman Connect- this one in San Francisco. One of my posts in my old blog won a social media Carnival, another recently won a real estate Carnival, and I was recently named one of the Top 12 Women in Real Estate Bloggers. I was recently asked to be on a panel at 140 character conference in New York City in April, speaking about twitter and real estate.

Why waste my time writing all of this when it frankly has very little entertainment value? It means that anyone can get involved and learn to do this stuff. It means old dogs can learn new tricks- and they HAVE to when the old tricks don’t work. And from speaking to scores of people, I have learned that focused social media use can increase your bottom line in real estate. And isn’t that why we are here?

Breakfast in Atlanta with Matt Fagioli, Todd Carpenter, Me, Lori Bee, and Andy Kaufman- from Massachusetts to California represented

These are links to some of the places I visit often, besides hanging out at my blogs, twitter and Facebook.

Some blogs I like:

TQI Consulting

Phoenix RE Guy

Bill Lublin

Teresa Boardman

Eric Stegemann

Towne & Country, Realtors

Notorious R.O.B. - Rob Hahn

mashable - just because

For local stuff:

Dining Out in Central Mass

Fitchburg Commuter Train Schedule- this is the weekday edition!

Movies: Cinema World Entertainment Cinemas

My best friends are at TwitterQueens

Posted by HeyAmarettoDecember 8, 2009 TwitterQueens has chosen Mothers Fighting for Others for its holiday focus. What does that mean? Rocky Turner explained to me the urgency of their situation. Mothers Fighting For Others is a tiny group of people that is changing the life of girls living in an orphanage in Kenya. All of the money earned up to this point has gone directly to helping the girls- I will let Jeff, Rocky’s husband, describe their work himself: No- we aren’t asking you for $1500. Rocky needs about $500 to cover the transportation costs that will come up as part of their trip. That’s 50 people donating just $10. Easy to do- and I ask every one of you reading this post to please stop reading and click on the donate to MFFO button here. Come back later if you want, but do that while you are thinking of it. Another thing I am planning on doing is donating my social media status updates on Sunday December 13 to spreading the word about MFFO. I will add the link to the main fundraising page to these informational tweets, and I hope to raise money that way. Remember that: MFFO Day Sunday December 13. Join me in donating your status updates. (via Diane Guercio

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Cougars, continued

Cougars, continued

“Here, kitty, kitty, kitty- thoughts on the Cougar Phenomenon
Posted by heyamarettoJuly 2, 2009
How old am I?
It depends on which site you check me out on, because I like to mix it up. Some places I am 39. some 42, some the ripe old age of 43. I usually use the JackBenny 39 because as long as I am over 18 or 21, that’s all the site itself legally requires. Sorry for messing up your demographic-mining, guys, but there you have it.
I just hate the idea of being compartmentalized into an expectations box based on the number of sunrises I have seen. And this number matters GREATLY to some people. I was annoyed by this fascination a few months ago and posted on my Facebook status: “No, I won’t tell you my age. If you really feel that you HAVE to know, click here.” The link went to a particularly heinous RickRoll’d- DM me if you want the link. The only regret that I had about doing this was that for several weeks after my blog flatlined because people were afraid to click on any bud.url that I had posted.
So, anyway, now you know why I am no longer married, but this segues nicely to last night’s discussion on twitter: Cougars with a capital “c.” I am not so certain what the beginning of the conversation looked like, but at the point that I butted in, it had slid down the slippery slope to age. The age of the male half of the equation was defined fairly easily- legal-to-notonebreathmorethan 30- but a simple standard (or should I say double-standard?) could not be given to the women.
And then this morning, when I called in to RE: RnD Radio, I was excited that the topic appeared to be about RE BarCamps. Having just come back from running a social media camp in NYC, I was pumped full of empathy. I had sweat buckets of blood trying to get sponsorship, cooperation from the hotel while our base camps were located in Massachusetts and Delaware, and publicity for an event that because of its generic membership floated below niche radar.
The first question floated directly at me was, “What is the age definition of a Cougar?” Twitter conversation
And the funny thing is- this question IS important; the question is really whether or not older women are considered attractive and vibrant enough to still be viable in any arena they choose to be in. In the population, 32.2% of all women in the United States are aged 50 and above. This shift in age demographics has forced open doors that had been nailed pretty tightly shut before, I think- go ahead and post on your Facebook status that older women aren’t sexy, I dare ya to.
The thing with Cougars is this: where (some)people would once have been truly disturbed by this type of May-December union, a more European attitude is trending. Even better, I think, is that people are looking at the trend with a wink and a smile Cougarbait
and humor is definitely the milepost of transition. Age should not be the defining factor when it comes to finding a soul-mate or even a lover; why can’t a person open all of the boxes looking for that missing jigsaw piece, instead of just the ones located on THAT shelf?
Older women in business, older women as stars in movies, and -yes- the emergence of Cougars as a socially accepted phenomenon as opposed to an oddity or even a stigma (think: the Graduate) are, I hope, indicative of a time where speaking of age and sex as distinguishing features will be in as much poor taste as describing someone by other superfluous- and just as irrelevant- characteristics.
HeyAmaretto is of the opinion that Cougars are older than she is, although this opinion may not be justified given the definitions found in urbandictionary.com. She is a fan of run-on sentences. She would like to remind everyone that exploitation is never pretty, regardless of the ages of those involved.”

Here, kitty, kitty, kitty- thoughts on the Cougar Phenomenon « Cougars « Diane Guercio